Sunday, September 8, 2019

Week 3B: Communication Business & Consumer Response

1. Dominos
2. https://www.dominos.com/en/
3. Facebook, Twitter, Instagram, Tumblr
4. I would say their social media platforms are occasionally used. Most have been posted on within the last 48 hours.
5. Facebook: 9/2/19 | Twitter: 9/8/19 | Instagram: 9/8/19 | Tumblr: Unknown
6. I think the main point of Dominos' social media platforms is to get the image of pizza in the viewers minds.  Post a picture of a delicious pizza on their instagram will have their followers glance, get enticed, and possibly order a box. Facebook isn't used as much as Twitter and Instagram which is probably due to the quicker updates on those platforms.

1. Regal
2. https://www.regmovies.com/
3. Facebook and Twitter
4. Facebook is hardly used at all while Twitter was updated just a few hours ago.
5. Facebook: 8/30/19 | Twitter: 9/8/19
6. Facebook was used significantly less which is probably due to the low follower count compared to Twitter.  Plus updates are given rapidly on Twitter which gives the platform the advantage over "update posts" like news from Regal.

1. Costco
2. https://www.costco.com/
3. Facebook and Pinterest
4. Facebook was heavily used to advertise products.  Pinterest had tons of product pins but the platform is hard to navigate to identify when things were posted.
5. Facebook: 9/8/19 | Pinterest: Unknown
6. I don't agree with using Pinterest as one of two platforms for this retail giant.  Even Facebook seems a bit weird to use but they do keep it updated.  This type of business probably could benefit from using instagram where they can post images of hot products that are on sale.

1. Dewalt
2. https://www.dewalt.com
3. Facebook, Instagram, and LinkedIn
4. LinkedIn was non existent and should be removed from their webpage.  Facebook hosted an occasional post of their products and Instagram was updated a few times today alone.
5. Facebook: 9/8/19 | Instagram: 9/8/19 | LinkedIn: 9/5/19
6. As mentioned earlier, LinkedIn is not an appropriate social platform to promote their products.  It should be used as an internal platform for employees primarily.  The product lines should continue to be posted via Instagram for a mass following with facebook used on occasional (as the company currently is doing).

1. Braun
2. https://us.braun.com/en-us
3. Facebook and Twitter
4. Both social media platforms have not been used in years!
5. Facebook: 3/26/17 | Twitter: 5/15/17
6. It appears that Braun, a leader in hair grooming has completely given up on social media.  Both their Twitter and Facebook have not been updated since 2017.  Awkwardly, they're both still listed on their website as social media connections.

Conclusion
I chose a few different companies to analyze for their social media usage.  I tried to gather different business types rather than only focus on retail stores.  Overall, it seems Facebook is the popular choice for most of the businesses which is probably due to it being one of the original social media platforms of this decade.  Many businesses that specialize in products such as Dominos and Dewalt utilize Instagram which is a great platform to post pictures to a large viewer group.  Simplistic organization and constant updates makes Instagram ideal for putting a product out there for the followers to get attention. As the saying goes, a picture is worth a thousand words.

The biggest losers for social media platforms would be Pinterest, LinkedIn and even Twitter. Twitter was the most useful out of the three but with the platform being primarily text posts, its hard to get attention from customers quickly.  It's a similar platform to instagram but text just can't get enough attention like a picture can.  LinkedIn was a lost cause for promoting the business and I don't understand why it was even posted.  Pinterest is the DIY social media platform of the world next to Youtube.  Unfortunately, it doesn't seem to be the best social media platform for a retail store.  I think Costco would have more success focusing on Instagram as their social media platform of choice.


I commented on the following:
https://dburkscsit155fa19.blogspot.com/
https://margmansd.blogspot.com/
https://csit155-fa19-isabelf.blogspot.com/

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