The business I would like to start in the future is an all-night boba/coffee shop called "Central Brew". The shop will be located in close vicinity to Cal-State San Marcos and will be targeting the college students. Unlike most coffee shops in the area which are open from around 5am until 11pm, Central Brew will be open from 6pm until 8am. This gives college students a place to get their study and hangout all while indulging on coffee/boba drinks and snacks. In addition to the late night college student customers, the shop will be open until 8am to also take advantage of the early morning crowds going to school and work.
The overall idea of the business is to take advantage of the lack places for students to hang out and study outside of the immediate college campus. Central Brew will allow students to meet up in a safe environment and work on projects or study for tests. Currently in the area, the competition for Boba primarily closes around 11pm with only one staying open until midnight according to Yelp. The competition for coffee according to Yelp close around 10pm. Unless something has changed where student's do not study after 10pm, there is a huge customer gap that could be tapped into by my business.
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