A call to action is a marketing method used on websites to give direction to a viewer. It allows the text to not only give information but also instill an idea of doing something. Sometimes it will stress a sense of urgency like the old TV commercials that would make you rush to purchase their product since they're offering a discount that that won't last long. Other times it's a subtle message to inquire more to generate more interest.
Myrtle Creek is a local botanical gardens and nursery targeting families rather than businesses. They cater to the experience of visiting their location through the actual tour and gift shops. In their "about me" section, they have three call to actions: Try their cafe, take their tour, and purchase from their shop. As you continue to scroll down the "about me" section, the same call to actions keep trying to direct viewers to tour, eat, and buy from them.
Almost the opposite of Myrtle Creek, Armstrong Gardens is a chain store that focuses on sales to not only families but also to businesses. In the "Armstrong grown" section of the "about me", the bottom of the page is calling other businesses to reach out to the company to build a partnership. The home page has a few call to actions such as the image that says "visit us" or "learn more". They are pushing the viewer to visit a store or to inquire for more information.
Both companies are in the same field however their businesses are definitely not the same. Myrtle Creek targets homes rather than businesses and offers an experience outside of a normal store. Armstrong Gardens focuses on growth through partnerships with businesses.
Concise and easy to read response, as always. Keep up the good work Anthony!
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