A post, especially in terms of blogging, has a chance to create new connections and web traffic. The key is to appeal to the reader's interests and mindsets. This would be similar to what is known as "click bait" which usually takes a picture and a few well picked words and plays on the viewers interests or curiosity. This pulls the viewer into the author's web page which generates more traffic. Now depending on the quality of the piece will determine if a bond is actually created between author and viewer. The same can be said for posting a blog. The post should be personalized and play to the emotions of the viewer.
To do so, the author could focus on creating a post revolving around a situation that they have gone through. I find that Pinterest has pretty accurate examples of these type of posts. Most people who frequent Pinterest are looking for ideas for DIY projects or recipes. Many aren't contractors or chefs and they're looking for posts that come from average, non-experienced people. More often than not, there are tons of posts on "budget friendly" recipes or projects because they appeal to the masses. People want to save money and seeing someone with equal experience pull something off really inspires them and causes them to share posts or revisit the page multiple times.
For the most part, the posts should be able to relate to most viewers. Sometimes, there simply isn't a need to personalize it as much. Informative posts can have some personalized message however the point of it is actually to directly relay a fact or message. This means that personalizing the post to play to the emotions of the viewer may distract from the message at hand. This would typically be used more with news postings as they want to have a non-objective post to gain more repeat traffic.
Sunday, October 27, 2019
Sunday, October 20, 2019
Week 9B: Making the connection
The twitter page has been live for about a week now and we have made multiple tweets to let customers know about upcoming events and just to peek their interests. We also wanted to start following people so utilizing the search function, we decided to look up CSUSM sponsored twitter pages. We followed several of them which we hope will help us learn about student activities during the year so we can better gear our events to accommodate. Hopefully if they follow us back, we'll also be able to draw in more customers.
We also began to utilize the list function of Twitter by making lists of potential customers and reviewers. The reviewers were found by looking up "coffee shop reviewers" and "Boba reviewers". For the potential customer list, we looked up "CSUSM" pages once again and will continue to probe people utilizing any boba or coffee hashtags in the North County San Diego region.
Our tweets will be posted in the evening to draw in our primary target audience of students. Especially now when mid-terms are occurring, many will need the extra kick of caffeine to push through studying or just need a break. The reason we target the later time frame is because after hours of studying, the students will lose focus and turn to their social media for relief. They'll see our posts pop up in the most recent activity and will be intrigued by the coffee option.
Week9A: Sharing your thoughts
Attention everyone! Central Brew is now on twitter, follow us at https://twitter.com/CentralBrewSM
Since we recently jumped on Twitter, it only makes sense to compare our Twitter account to other coffee shops to get some tips or lend some tips. I utilized the search function of Twitter for "coffee shops" and these are four of the Twitter pages that resulted.
101 Coffee Shop
https://twitter.com/101coffeeshop
101 Coffee Shop has put out over 4000 tweets and has over 3000 followers. Clearly they're doing something right for being a local business. I love that they used a picture of their store front for the profile picture but I'm not liking their cover photo. It looks like they took a picture of a wall. They should incorporate something coffee related or even use a picture of inside their shop to show guest interactions. I notice that they utilize multiple hashtags per post which definitely has opportunity to draw in a following.
Kirkharle Court Coffee Shop
https://twitter.com/KirkharleCourt
Kirkharle Court coffee shop is doing everything right. Absolutely love the use of the building picture as their cover photo. It really highlights their 18th century theme. I do like that they have the business name in their profile photo which makes for easy searching when scrolling through profile pictures. They really utilize their posts to the full intentional by incorporating pictures and videos. They're Twitter account has over 10,000 followers.
Peace Coffee Shop
https://twitter.com/PeaceCoffeeShop
Peace Coffee Shop is has over 1,000 followers and makes great use of their design pictures. It's a great attention grabber to see the name of the business in a picture. They also utilize many pictures which continues to grab at the audience. One thing I did notice is that they're posts are very far apart. They should consider doing at least weekly posts if daily is not possible.
Neat Coffee Shop
https://twitter.com/NeatCoffeeShop
Neat Coffee Shop has over 1,000 followers and utilizes it's posts to alert people of events occurring. They also do a post every few days which is great. They're posts seem to be focused more on the music than coffee though. I think they only really use the twitter for concert events after reviewing more tweets. I would suggest to add more pictures of the audience as they drink coffee or even just pictures of the coffee available.
Since we recently jumped on Twitter, it only makes sense to compare our Twitter account to other coffee shops to get some tips or lend some tips. I utilized the search function of Twitter for "coffee shops" and these are four of the Twitter pages that resulted.
101 Coffee Shop
https://twitter.com/101coffeeshop
101 Coffee Shop has put out over 4000 tweets and has over 3000 followers. Clearly they're doing something right for being a local business. I love that they used a picture of their store front for the profile picture but I'm not liking their cover photo. It looks like they took a picture of a wall. They should incorporate something coffee related or even use a picture of inside their shop to show guest interactions. I notice that they utilize multiple hashtags per post which definitely has opportunity to draw in a following.
Kirkharle Court Coffee Shop
https://twitter.com/KirkharleCourt
Kirkharle Court coffee shop is doing everything right. Absolutely love the use of the building picture as their cover photo. It really highlights their 18th century theme. I do like that they have the business name in their profile photo which makes for easy searching when scrolling through profile pictures. They really utilize their posts to the full intentional by incorporating pictures and videos. They're Twitter account has over 10,000 followers.
Peace Coffee Shop
https://twitter.com/PeaceCoffeeShop
Peace Coffee Shop is has over 1,000 followers and makes great use of their design pictures. It's a great attention grabber to see the name of the business in a picture. They also utilize many pictures which continues to grab at the audience. One thing I did notice is that they're posts are very far apart. They should consider doing at least weekly posts if daily is not possible.
Neat Coffee Shop
https://twitter.com/NeatCoffeeShop
Neat Coffee Shop has over 1,000 followers and utilizes it's posts to alert people of events occurring. They also do a post every few days which is great. They're posts seem to be focused more on the music than coffee though. I think they only really use the twitter for concert events after reviewing more tweets. I would suggest to add more pictures of the audience as they drink coffee or even just pictures of the coffee available.
Thursday, October 10, 2019
Week 8B: Businesses with Visual Support
Not all businesses can utilize visual social media to promote their business. Some that promote services such as house cleaning wouldn't be able to get as much information to customers compared to standard advertising. There are some businesses that can take visual social media and just run with it. Below are some instagram pages of businesses that have fully taken advantage of visual social media.
Company: Bodybuilding.com
Type: Online fitness store
Followers: 2.9 million
Company: Seaworld San Diego
Type: Amusement Park
Followers: 98.2 thousand
Company: Apple
Type: Electronics
Followers: 19.3 million
Company: Taniokas
Type: Poke Shop
Followers: 12.6 thousand
Above are four random businesses that I found on Instagram from a small family owned business to a a large corporation. Each of these four businesses have utilized their visual social media to improve customer attraction and to showcase their business in their own way.
Bodybuilding.com is an online fitness store that sells fitness supplements and provides a community for those who enjoy fitness and have goals. Being in the business of fitness, it's a clear understanding that they took full advantage of Instagram by posting pictures of their products and sponsored athletes. Anyone looking at the images will instantly want to be that super fit person and will think the supplements they're advertising in the other images can get them there. The company posts multiple daily pictures and always utilize the #bodybuildingcom hashtag. Clicking on the hashtag shows over 1 million posts from the community and not just the company. I think they are doing well and have chosen the correct visual social media for their business.
Sea World is something that probably doesn't come to mind when you think of business and social media. One of the best parts about going to Sea World is seeing the cute animals. Going to their instagram doesn't disappoint. There are multiple posts daily with many of them being up close pictures of their cutest animals. It makes you want to visit the park to get up close and personal. Not only do they capture the animals in the best light but they also take great pictures of the park highlighting the beautiful weather and scenery. It's the perfect social media platform to attract tourists. The hashtag #seaworldsandiego hosts over 100,000 posts from the visitors and staff which helps generate a higher customer base.
Apple is already the conglomerate of all electronics. Some may think that they would have no need for using social media to get more of a following. On the contrary, Apple has 19 million followers on their instagram alone which primarily consists of pictures from their newest iphone rather than pictures of their products. With the new iphone boasting three cameras, it's no wonder that they want to show off the high resolution snap shots to entice customers to want to have the same ability. Ironically, Apple only posts one picture a day but I guess that's all they need to promote their products.
Taniokas is a local staple in Hawaii selling primarily poke. I actually didn't expect their following to be so high but for a local family owned business, they have nearly 13k followers. Their instagram is made up of food pictures but with a hint of Aloha spirit. I do not believe they take advantage of Instagram enough as flooding it with pictures of their food would generate a much larger flow of customers. However, having personally been to this store multiple times, they are doing more than fine when they can sell out of all their fish (trays and trays) by 10am. So as a small business, they may be the outlier that doesn't need to rely on social media, but for a food business, they could certainly benefit from utilizing them.
Week 8A: Visual Social Media for Business
After reviewing several different social media platforms for my business, I think Instagram would be the best choice for Central Brew. Instagram is capable of reaching out to a large community with little restrictions and allows customers advertise for you when they post pictures of their drinks/good times at the shop. If just 10 people post a picture what they're drinking and 10 friends of each of those people decide they want to check out what's going on at Central Brew, then that will generate an extra 100 customers. The idea is that those 100 customers can then post pictures and tag the shop and will continue to increase the customer base.
Tuesday, October 8, 2019
Week 7B: Upcoming Events
Coming up at Central Brew, we have three reoccurring events. Every Tuesday will be Boba Tuesday where all boba tea drinks will be half off all day long. Every Thursday will be Thirsty Thursdays which will be buy one get one free from 6pm-midnight. Lastly, there will be a monthly trivia night scheduled for the 4th Friday of every month. All of these events are to draw in a crowd but also create a warm and inviting atmosphere.
As a new business, I want to increase my customer base by drawing in customers with deals. If my product/business is good enough, then my customer satisfaction will be high and then I will develop regular customers. Adding a trivia night will increase business on those Fridays but also just add to the idea of Central Brew being a place to just kick back and relax.
As a new business, I want to increase my customer base by drawing in customers with deals. If my product/business is good enough, then my customer satisfaction will be high and then I will develop regular customers. Adding a trivia night will increase business on those Fridays but also just add to the idea of Central Brew being a place to just kick back and relax.
Thursday, October 3, 2019
Week 7A: Likable Social Media
I recently set up my (fake) business' Facebook page for Central Brew. Since my business would ideally be located in San Marcos just off of S. Twin Oaks road across from Cal-State San Marcos. To keep tabs on my competition and local businesses that I may work along side, I decided to like their pages. These businesses include: The Bellows, Perks Coffee House, Urban Tadka, Players Sports Bar, Chef's Pho and Grill, Froyo Love, and It's Tabu Sushi Bar and Grill.
Being local businesses, they all have their experience serving the college students in the area and I believe I could learn a lot from them. By liking their page, I'll get updates on how they connect with their customers and how they advertise their businesses. Many of those businesses have been around for a while so they clearly found something that works.
Being local businesses, they all have their experience serving the college students in the area and I believe I could learn a lot from them. By liking their page, I'll get updates on how they connect with their customers and how they advertise their businesses. Many of those businesses have been around for a while so they clearly found something that works.
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