Over the course of this semester we talked about the different platforms of social medial that businesses can use and the utility of each. We learned that it's important to understand the customer in order to use social media to its full potential. Aside from understanding the customer, you have to understand your business.
I have enjoyed the exposure to certain features of social media that I have not previously used before. I didn't even realize how useful the facebook business page was for businesses. I haven't experimented with Twitter before but I found that I received a ton of notifications that seemed to be spam. I honestly wasn't a fan of the fake tweets that were sent out but I'm sure there was way to block those. For the business I created, I feel facebook would be a good "home" platform to use for the business but I believe Instagram would be the most useful platform for advertising and gaining customer attention. Coffee pictures mixed with a young target audience can create a wide exposure through the use of Instagram. Having the customers share our goods would be free marketing that would reach similar members of the target audience.
I think a business should spend an hour or so daily on their social media to create efficient advertisements and to market the business. Through the use of Google Analytics, a business is able to understand what attracts customers and can mold their marketing campaign based on that data.
Over the next month, I would continue to post events on the Facebook page. Especially the holidays coming, there could be several themed events at Central Brew to draw in a crowd. Overall, just getting the word out of the coffee should should draw in a good customer base since it's getting colder. I would also launch a holiday drink line which I would promote on both Facebook and Instagram. Pictures on instagram would reach the most views of the two platforms and therefore should draw in more people. To ensure the the word goes to as many people as possible, I would need to send out multiple ads every day which would take about an hour or two out of the day. For the holiday season and the colder months, the goal would be to push sales as much as possible since this is the season for warm drinks.
Great responses. Being that my (fictional) business can be seen a bit similar to yours (I also would have drinks, etc.), I can agree with a lot of your opinions. The holidays are indeed a great time to push sales, especially warm and/or alcoholic beverages. I also would have a younger target audience, so I find social media a necessary aspect of marketing businesses like ours. I liked your breakdown of spending at least an hour on social media a day; I feel this is a good goal to have. Overall, great review. Thank you for sharing!
ReplyDeletePS: My blog posting is now up as well, sorry for the delay.