Week 13B: Facebook Ads

In order to develop a solid ad for facebook, it should clearly appeal to the target audience.  There should be something to draw the attention of the customer.  In the case of Central Brew, using a picture of coffee or even a reference to a sale going on would entice people to click on the ad.  The ad itself shouldn't be overpowered with text.  The mission of the ad is to draw attention and redirect to the business. It's a given that most customers will only glance at an ad before slowing it or moving on and its within that two seconds that the ad must capture the attention.  

Instagram would be a much similar form of social media to incorporate ads. A quick picture that references the business with a large caption stating some sort of deal would instantly catch a customers attention.  From there, they can click on the picture to redirect to Central Brews facebook page or will get all the information they need from the picture description.  Overall this form of advertising would have minimal costs and with the large number of followers for each instagram account, the ad can easily reach a larger audience if properly deployed.