Week 10A - Blogging for Business

  A post, especially in terms of blogging, has a chance to create new connections and web traffic. The key is to appeal to the reader's interests and mindsets.  This would be similar to what is known as "click bait" which usually takes a picture and a few well picked words and plays on the viewers interests or curiosity.  This pulls the viewer into the author's web page which generates more traffic.  Now depending on the quality of the piece will determine if a bond is actually created between author and viewer.  The same can be said for posting a blog.  The post should be personalized and play to the emotions of the viewer. 

  To do so, the author could focus on creating a post revolving around a situation that they have gone through.  I find that Pinterest has pretty accurate examples of these type of posts.  Most people who frequent Pinterest are looking for ideas for DIY projects or recipes.  Many aren't contractors or chefs and they're looking for posts that come from average, non-experienced people. More often than not, there are tons of posts on "budget friendly" recipes or projects because they appeal to the masses.  People want to save money and seeing someone with equal experience pull something off really inspires them and causes them to share posts or revisit the page multiple times.

  For the most part, the posts should be able to relate to most viewers.  Sometimes, there simply isn't a need to personalize it as much.  Informative posts can have some personalized message however the point of it is actually to directly relay a fact or message.  This means that personalizing the post to play to the emotions of the viewer may distract from the message at hand.  This would typically be used more with news postings as they want to have a non-objective post to gain more repeat traffic.