Week 9B: Making the connection

The twitter page has been live for about a week now and we have made multiple tweets to let customers know about upcoming events and just to peek their interests.  We also wanted to start following people so utilizing the search function, we decided to look up CSUSM sponsored twitter pages.  We followed several of them which we hope will help us learn about student activities during the year so we can better gear our events to accommodate.  Hopefully if they follow us back, we'll also be able to draw in more customers.

We also began to utilize the list function of Twitter by making lists of potential customers and reviewers.  The reviewers were found by looking up "coffee shop reviewers" and "Boba reviewers".  For the potential customer list, we looked up "CSUSM" pages once again and will continue to probe people utilizing any boba or coffee hashtags in the North County San Diego region.

Our tweets will be posted in the evening to draw in our primary target audience of students.  Especially now when mid-terms are occurring, many will need the extra kick of caffeine to push through studying or just need a break.  The reason we target the later time frame is because after hours of studying, the students will lose focus and turn to their social media for relief.  They'll see our posts pop up in the most recent activity and will be intrigued by the coffee option.